Undoubtedly one of the most iconic restaurants in the world. We’re proud of it not because of its monetary success, but because of all the hard work it took to get there. DTF is a reminder that anything is possible for us and that there is no such thing as too crazy, as long as the crazy is in the right place.
This is obviously a play off the YSL logo. YSL means nothing to us. Yves Saint-Laurent was a French dude who we have absolutely zero connection with and cannot relate to. Those who wear YSL just want to show off their "wealth" and pretend like they are "better" than others. In reality though, all they really showed off are how insecure and bad at personal finances they are. That’s not what we are about. Stand against that bullshit. This logo does have meaning for us - Encourage, Share, and Love.
Growing up in Asia, or if you have spent any time in Asia, you know that Yakult is a big part of life. Now, take a 10 hour or so flight across the Pacific Ocean and them boys don’t know this. But, them boys got some good shit too - Gatorade. So, this is really what we are all about. The best of the West, and the best of the East. The best of both worlds homie.