"3 Key Trends That Will Shape Asia Retail"
- Forbes
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AWARD WINNING CREATIVE AGENCY
AS SEEN ON
「結港產文化元素，搞場大龍鳳文化節 」
"The Must-See Art Exhibitions This Winter" - Vogue HK
OUR CLIENTS
Experiential Marketing
and Campaigns
Creative Direction
& Go-To-Market Strategy
Creative Placemaking
& Large Scale Events
Across Hong Kong, Macau, and Greater Bay Area
ABOUT US
Carnaby Fair is an award-winning Experiential Marketing firm specializing in trend analysis, local creative collaborations, and cultural insight into the new generation. We design bold, innovative campaigns and brand activations for corporate and MNCs clients, blending artistic expression with strategic branding. Committed to community building, Carnaby Fair also leads district-wide public initiatives and creative placemaking, fostering cultural vibrancy through partnerships with government and public-sector organizations. By championing the local arts scene, we connect artists, brands, places, and communities.
CASE STUDIES
Deeply rooted in Hong Kong culture, we have remained true to our ethos throughout the years.
Carnaby Fair's primary mission is to uplift underrepresented artists in Hong Kong by providing them with a platform to showcase their artistry and gain lasting public exposure. Through a diverse array of commercial opportunities, artists can enhance their portfolios and ultimately profit from commissions and sales. A notable example is Mr. Yim (Yim Chiu-tong), known as The Plumber King. Carnaby Fair invited Mr. Yim to participate in the inaugural SUBXTURE exhibition in 2021, marking his debut as an iconic graffiti artist, originally known for his spontaneous street paint advertisements. Mr. Yim sold his first art piece for $6,500USD, collaborated with LALAMOVE on a brand activation, and gained attention from several leading local media outlets.
To date, Carnaby Fair has proudly supported over 200 local artists by offering opportunities both in Hong Kong and internationally.
Experiential Marketing
Embrace
Inclusion and
Individuality
Carnaby Fair co‑organized the Global Graffiti Festival "Meeting of Styles"—the first edition ever held in Hong Kong. The vibrant week‑long event brought more than 80 international and local street artists to Lai Chi Kok, transforming the neighborhood into a striking showcase of mega murals and public art. These works have left a lasting impact on Hong Kong’s streets, educating and inspiring the local community while demonstrating the transformative power of street art.
Co‑organized with Yat Yat Creatives and D2 Place and supported by the Sham Shui Po District Council, MOS(HK)2025 is an urban art and cultural initiative that turned Lai Chi Kok into a dynamic center of creative expression. Many participating artists traveled more than 20 hours to join us from places including Mongolia, Costa Rica, the U.S., Mexico, India, Europe, and Ethiopia. We extend our heartfelt gratitude to all 80+ artists for their contributions.
Creative Placemaking
District Activations & Large Scale Events
Carnaby Fair is dedicated to supporting local artists by offering them with unique opportunities to collaborate with world's biggest brands. A notable example is the collaboration between local Hong Kong pop artist Ernest Chang and McCafe. This brand activation included a one-of-a-kind McCafe full functional coffee cart, and marking McDonald's first-ever commissioned art piece globally. It truly was a cultural milestone and an incredible example to all the local artists in Hong Kong.
This achievement not only highlights the artistic talent within the local community but also underscores the significance of such collaborations in elevating both the artists and the global brand. Through initiatives like this, Carnaby Fair fosters an environment where creativity thrives and local artists gain invaluable exposure on an international scale.
Experiential Marketing
Brands Collaboration
& Creative IP
Carnaby Fair actively partners with local schools and institutions to facilitate creative education and innovative school programs, aiming to shape the future of design thinking and artistic development by positioning itself as a knowledge hub. The organization hosts high-quality digital talks, educational programs, and design research insights for NGOs, institutions, and schools.
In 2023, Carnaby Fair launched "Think Beyond Boundaries," a pioneering social-business-school art exhibition designed to promote design thinking, co-create imaginative spaces, and transform obstacles into opportunities during and after the pandemic. This initiative, led by Pui Kiu College in collaboration with CHICKS, design groups, and social welfare organizations, took place at K11 Art Mall and was recognized as a satellite event of the Hong Kong Business of Design Week (BODW) CityProg. It was awarded the Best Art Education Exhibition in 2025 by Hong Kong Art Development Council.
Art and Design Education
OVER 200+ LOCAL ARTISTS
Collaborate with artists that are authentic, bold, and full of passion.
